Networking events are important for any business, especially local businesses who operate mainly out of their local areas. You will meet a whole new community of people that you had no idea existed, especially if you are a new business. It’s a valuable experience that you shouldn’t turn down.
Some businesses go to networking events thinking there will be instant results and they will come away with contracts. This rarely happens – though it can! Usually networking will be more of a slow burn, where you will meet with other businesses and like minded people, then they will go on to refer you to other people in your network. You may go on to work with other people you meet at networking, over time as you begin to realise what your business needs and those needs begin to change.
Sign up to local networking events and see who you meet. The beauty of networking is that you never know.